The Future of Content Creators

Double Jump Kris MiiHappy Monday everyone!
This post is a little jumpy with me trying to articulate my thoughts regarding the main topic. I certainly hope you share your thoughts on this as well, as I’m curious as to what other people think.
I need a Grandma Rocking Chair so I can use it whenever I start writing a post that begins with, “Back in my day…”
So, back in my day, video games weren’t as social as they are now. If you got stuck on a part in the game, hopefully you either knew someone else who could help you or you could buy a strategy guide. Like, a physical book. (R.I.P. Prima Games.) Once the Internet was a little bigger, you could search for online guides as well. Then YouTube appeared and now there’s a good chance you can search for a video for the spot where you’re stuck and figure out how to get yourself out of it.
I remember about five or so years ago when Rachel and I really started watching YouTube. I was amazed that people were able to make a living off of creating videos for the website, mostly videos based on their love of video games. I grew up with the mentality that video games were a nice hobby, but playing them wasn’t going to help in “the real world,” then people started doing Let’s Plays on YouTube.
Fast forward to now, and people are putting “Live Streamer” on their resumes and folks like Ninja are being paid $1 million dollars to stream certain games. I was a little baffled at seeing EA pay Ninja (and other streamers) so much to stream Apex Legends for a day, but thinking further on it, it’s a typical marketing move. Instead of saturating television channels with commercials on the game, EA spends the money to let streamers advertise for them. Considering how much traffic Twitch gets in a single day, seeing a load of top streamers spending their time playing just one game was bound to help EA’s sales.
Streaming is something else that Rachel and I are balancing with this blog. To us, our Twitch channel is another way to reach out and connect with fellow gamers, to have real-time conversations. We’re lucky in that we were able to reach affiliate status with the channel and, admittedly, we’ve wondered what would happen if we somehow were able to make a living through streaming.
With how quickly technology and consumer want grows and changes, will streaming continue to grow or will it fall to wayside in favor of the next technological shift? Will streaming still be a feasible way to advertise or make a living ten or twenty years from now? People went from reading the evening newspapers to having all the news at their fingertips with the help of phones that rarely use their original intended purpose. I’m curious as to how content creators will be affected in the future.

What kind of creator are you? How do you believe the future and technology will affect the way you create your content? Let me know in the comments below! If you liked this post, please share it around.

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Readers Comments (1)

  1. (Takes a seat in the rickety rocking chair)
    Back when I started blogging about video games 10 years ago, the bar for capturing game footage for YouTube videos was too high for most, while streaming wasn’t really a thing. I didn’t think I’d ever be in front of a camera, playing video games for an audience, then reading quotes from my middle school yearbook, then cutting that into a clip to share on social media later.
    The technology is always changing, and the brunt of the audience will continue to move towards mediums that offer the best experience based on their consumption habits. As creators, how the ever-changing shift in technology and media usage will impact our work is dependent on what we want to get out of it.
    If one were dead set on only writing and distributing books in a physical format because they love the tangible final product and nothing else matters, then that’s great and they should continue to pursue that. If reaching an audience and making a living is a priority, then you have to make those calculations of how much effort you’re willing to put into reaching them where they are versus sticking to what you’re comfortable with.
    For me, it’s a constant internal debate. What I want to say vs. what platform do I want to say it on vs. who do I want to reach vs. how much monetary compensation am I looking to generate are constantly at odds with each other. Always wanted to translate the writing I do on the blog into more commentary-style YouTube videos, but my attempts early on failed to generate much in the way of traction. It’s on the bucket list to figure that out someday. Streaming has taken off for me in a way that I didn’t envision, but it’s also a massive time sink and commitment. I like posting cool stuff on social media, but I’m uncomfortable with using it as a platform for conversation. Even with writing, in my heart it’s still a personal diary, and I struggle to reconcile that with the public nature of blogging. Hoping I can someday find that mix which makes me happy while fulfilling my needs to have my work seen by an audience.

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